High-Performance Google Ads for Car Dealers

Stop wasting your ad budget on generic clicks. We build data-driven Google Ads campaigns that target local car buyers at the exact moment they are ready to buy.

Google Ads Certified Partner
Automotive PPC Experts
VDP-Focused Tracking
Google Ads for Car Dealers

Your Competitors Are Stealing Your Customers Right Now

While you're paying $50+ per click for generic "car for sale" searches, your competitors are capturing high-intent buyers with hyper-local campaigns. Every day you wait, you're losing thousands in wasted ad spend and missing showroom appointments. The dealers winning in your market aren't just running ads—they're using dealer-specific strategies that target buyers at the exact moment they're ready to buy. Don't let another month pass with broken Google Ads draining your budget.

What's Costing You Sales RIGHT NOW

Every day without proper Google Ads is money walking out your door. Here's what's happening:

  • Wasting $3,000-$10,000/month on clicks from buyers 100+ miles away who will never visit.
  • Missing 50-70% of local buyers because your ads don't show up for "used truck dealer near me" searches.
  • Showing sold inventory in ads, making your dealership look unprofessional and losing buyer trust.
  • Zero visibility into which campaigns actually sold cars—you're flying blind.
  • Competitors outranking you for every high-value search term in your market.

How We Turn Your Ad Spend Into Showroom Traffic

Stop losing to competitors. Here's how we fix it:

  • Hyper-Local Domination: Own every "car dealer near me" search within your PMA—we only pay for buyers who can actually visit.
  • Real-Time Inventory Ads: Your ads automatically update with current stock—no more showing sold cars.
  • 3-5x Higher Conversion Rates: Custom landing pages built for car buyers, not generic traffic.
  • Full ROI Tracking: See exactly which campaigns sold cars, not just generated clicks.
  • AI-Powered Bidding: Google's latest automation finds buyers across Search, YouTube, and Maps—24/7.

Hyper-Local Search Campaigns

In the automotive world, location is everything. Most shoppers won't drive 100 miles for a common vehicle, but they will drive 20 miles for the right deal. Our hyper-local search strategy ensures you own your "backyard" on Google.

We don't just target "car dealer." We target specific, high-intent long-tail keywords like "used Ford F-150 near me" or "best lease deals in [City Name]." By dominating these localized searches, we capture buyers who are ready to visit your showroom today.

Our Search Pillars:
  • Negative keyword lists to filter out non-buyers.
  • Day-parting to maximize spend during showroom hours.
  • Competitor conquesting to win over "car dealer" traffic.

Why Local Search Wins

Car buyers are performing more localized searches than ever before. Google's algorithm prioritizes proximity, and our campaigns are built to exploit this. We ensure your dealership appears in the "Local Pack" and at the top of the paid search results for every relevant query in your service area.

82%

of shoppers use search before visiting a dealership.

Dynamic YouTube Inventory Ads

YouTube is the second largest search engine in the world, and it's where car shoppers go to research their next purchase. We don't just show generic brand commercials; we show your actual inventory.

Using advanced data feeds, we create dynamic video ads that showcase the specific makes and models you have on the lot. If a shopper just searched for a "Toyota Camry," we can serve them a YouTube ad featuring your latest Camry arrivals, complete with real pricing and a direct link to the VDP.

  • Engaging Walk-Arounds

    We use high-quality video assets to give shoppers a virtual tour before they arrive.

  • Retargeting with Video

    Follow up with VDP visitors on YouTube with the exact car they were looking at.

Dynamic Inventory Sync

AI-Powered Automations & Bidding

Google Ads has evolved far beyond manual bidding. To stay competitive, your dealership needs to leverage Google's latest AI and machine learning tools. We specialize in configuring and managing these advanced systems.

Our "Smart Bidding" strategies use thousands of signals—including location, time of day, device, and browser history—to predict which clicks are most likely to result in a lead. We combine this with Performance Max campaigns to find buyers across all Google properties, including Gmail, Maps, and Discover.

Smart Bidding

Bidding for appointments, not just traffic.

Performance Max

Full-funnel Google ecosystem coverage.

Dynamic Feed Sync

Always-current inventory pricing and availability.

Lead Scoring

AI filtering to prioritize high-value prospects.

High-Conversion Landing Pages

The best ad in the world won't sell a car if the landing page is slow, confusing, or not mobile-friendly. Most dealership websites are cluttered with too many calls-to-action and slow-loading inventory widgets. We solve this by building dedicated, high-speed landing pages for your campaigns.

Our pages are designed for one thing: Conversion. We focus on the vehicle, the value proposition, and a clear, frictionless way for the shopper to book a test drive or request a quote. This focus results in a significantly higher Quality Score, lower CPCs, and more leads for your budget.

  • Sub-2 Second Load Times
  • One-Tap "Call Now" & "Get Directions"
  • Clean, Inventory-Focused Layouts
  • Integrated Lead Forms & Appointment Bookers

Mobile-First UI

Over 70% of car shoppers research on their phones. Our landing pages are optimized for the thumb, not just the mouse.

The Difference is in the Data

We aren't just an agency; we are your digital marketing partner. We understand the automotive business from the service bay to the showroom floor.

OEM Compliance

We stay up-to-date with all manufacturer co-op and brand guidelines to ensure your ads are always compliant and eligible for reimbursement.

Full CRM Integration

We don't just report on clicks; we integrate with your CRM (DealerSocket, VinSolutions, etc.) to see which campaigns actually sold cars.

Weekly Strategy Calls

You'll have a dedicated account manager who understands your inventory mix and local market trends, meeting with you weekly to optimize spend.

By The Numbers

3.5x

Average ROI

-31%

Cost Per Appointment

+48%

VDP Conversion Rate

24/7

Lead Monitoring

Note: Results vary based on market competition, inventory quality, and ad budget. Figures represent average client performance over 12 months.

The Premier Google Ads Agency in Orlando

Being based in the heart of Central Florida, we understand the unique competitive landscape of the Orlando automotive market. From the high-traffic dealerships on West Colonial Drive to the luxury rooftops in Winter Park and the high-volume groups in Kissimmee and Sanford, we know what it takes to win in this market. Our Google Ads strategies for Orlando car dealers are built on local data and real-world performance.

We specialize in helping both independent rooftops and large franchise groups capture "car buyers near me" throughout Orange, Seminole, Osceola, and Lake counties. By focusing on localized intent and hyper-specific keyword targeting, we ensure your dealership is the first one seen by shoppers in Central Florida.

PPC FAQ

Common questions about Google Ads for car dealerships.

Budget varies by market and goals, but most successful dealerships in Orlando start with at least $3,000 to $5,000 per month to remain competitive and capture enough data for AI optimization.

Yes. We set up and manage your Google Merchant Center or specialized automotive inventory feed to ensure your ads always reflect current stock, pricing, and availability.

We use "Offline Conversion Tracking" to match lead data from Google Ads with sales data in your CRM. This allows us to see which campaigns are driving revenue, not just clicks.

Yes. We can build specific campaigns to target shoppers searching for your direct competitors, winning over their traffic with better offers and more relevant messaging.

We only do automotive. We understand the sales cycle, the importance of VDPs, OEM compliance, and how to talk to a car buyer. We don't waste time learning your industry on your dime.

Ready to Dominate Orlando Search?

Get a free Google Ads audit and see exactly where you're losing showroom traffic.

Request a Free Audit

Need immediate help? Call 1 855-729-6195